Is Google Using Your Content Behind Your Back? 😲
And a trusted strategy for growth
July 26, 2023
Here’s a little aggressive positivity for you this Wednesday. The week is half over! You’re just a few days away from sippin’ a cold bev outside on your day off. 🍹
💥 What’s Trending
Leverage the power of trends on TikTok/Instagram for increased reach & engagement.
Light Work, No Reaction
This one makes more sense when you see it. Here’s an example. Think of a scenario or situation that goes from not bothering you to really bugging you. Be sure to write out the scenario on the video while you’re lip-syncing to the audio.
Ba Ba Ba Bum Bum Bum
A trending sound (with over 1.3 million uses on Reels) to use in a ton of different ways… on a video of you showing something off, or walking in slow motion, or even a dog riding a boogie board in a pool.
I’m ‘Bout to Sin Again
The artists of this song have been posting a ton of videos of them running toward the camera lip-syncing and people (like Pennywise) are doing the same with this trending sound. You can also dance to it, share a transformation, or make your dog the star of the video.
🛠 Handy Dandy Tools
Video Ads: We haven't tried this yet, but this is pretty unique. Create video ads for free. Try Breakout Clips here.
Drawing & Doodles: Create hand-drawn doodles for marketing, presentations, & more. Try Drawify 3.0 free.
AI Headshots: How cool does this look? Turn selfies into headshots with Aragon.ai here.
Video Creation: An AI video generator, text-based video editor and screen recording in one. Try Visla free here.
🏆 Curated Picks
AI and the Bid to Enhance AI Safety
Tech giants like OpenAI, Alphabet, and Meta have volunteered to enhance AI safety, according to President Joe Biden. Measures include watermarking AI content, rigorous testing, and increased cybersecurity investment. What does this mean for the future of AI? And what impacts could it have on our daily tech interactions and national security? Click here to read more.
Wait, are Content Creators Unionizing?
In a surprising twist to the SAG-AFTRA strike, online influencers are being guided on how to support the movement and manage their contracts. As the lines between traditional actors and digital content creators blur, SAG-AFTRA is recognizing their roles and inviting them to join the union. How will this dynamic change the face of future labor disputes? Find out in the full article - click here to discover more.
Google in Hot Water: Accused of Stealing User’s Data to Train AI
Google is caught in a major lawsuit, accused of illegally using copyrighted content and stealing personal information to train its AI. The suit could lead to hefty $5 billion damages if they lose. With AI technology becoming a staple in many industries, this case could set a crucial precedent. Curious about the potential ripple effects and what it means for your own content? Dive deeper into the details here.
🤖 AI For Creators
Video Shorts: OMG, I love this tool! Upload a long-form video, and it spits out up to 10 short-form videos with text overlay! Try Opus.pro free here.
Writing: As much as we love ChatGPT, we’ve been getting some great results from Claude.ai this week. Take it for a spin & see how you like it.
Design: Think Design Pickle, but use AI to submit your unlimited design requests. You’ll need a bigger budget for this one. Check out Delesign here.
Presentations: Writing, designing, and storytelling for your presentation - done for you! All with the help of AI. Sign up free here.
Polling Me, Polling You… it’s the best we can do 🎶 (lol)
🔍 Try this: Content Tips & Suggestions
Anything you can do, I can do better…
Content Suggestion: Create or Join a Challenge
Challenges: Creating and promoting engaging challenges can be a powerful way to build community and create content simultaneously.
Here are some ways to go about this:
Create the Challenge: First, define your challenge. It should be something related to your area of expertise or something that your audience would be interested in. For example, if you're a fitness influencer, it could be a 30-day fitness challenge. If you're an artist, it might be a drawing challenge with a different theme for each day.
Promote the Challenge: Once you've defined your challenge, it's time to get the word out. Use all your platforms to promote it, and don't forget to create a specific hashtag for participants to use.
Engage with Participants: During the challenge, ensure you're engaging with participants. Repost their submissions, comment on their progress, and generally foster a sense of community.
Showcase the Results: At the end of the challenge, consider showcasing the results. You could highlight some of the best submissions in a blog post, Instagram carousel, YouTube video, or whichever format fits your platform best.
Follow-up: After the challenge ends, conduct a follow-up. Share what you learned from the experience, how it impacted you and your community, and if/how it will shape future activities.
Challenges are not only great for creating content and increasing engagement, but they're also a fun way to interact with your audience and strengthen your community.
🌟 Creator Spotlight
The Zoologist Killing the Short-form Content Game
Ever wondered how a zoologist can become a viral sensation on social media?
Get an exclusive insight into the world of Lindsay Nikole, the TikTok zoologist who is making fun and entertaining short-form scientific content online.
From her unexpected journey into zoology to the art of creating compelling short-form content, this profile is brimming with inspiration and invaluable lessons.
Check out Lindsay's story and discover how she has turned complex science into easily digestible, engaging content that resonates with millions.
And learn the 4 ways you can do the same in your area of expertise!
Don't miss this fascinating exploration of the merging worlds of science and digital content creation! (link)
If you have any thoughts or questions, let us know at [email protected]
Have a Creator Spotlight idea or request?
♥️ Weekly Cause
Severe Flooding in the Northeast United States
The Northeast is facing the aftermath of devastating floods.
In response, the GoFundMe community is rallying to support those impacted.
Donations raised will aid in rebuilding homes and businesses, covering medical and memorial costs, and ensuring essential needs are met.
You can contribute to this cause by donating to verified flood relief fundraisers.
The GoFundMe Trust & Safety team is continuously updating the page with more verified fundraisers.
Your generosity can make a tangible difference in helping these communities recover.
💭 Final thoughts
It’s a movie summer for me.
Just watched Nine to Five (with Dolly Parton, Jane Fonda, and Lily Tomlin) for the first time last week and… I loved it. I think it’s a new favorite.
Watch a goodie or an oldie this weekend.
Make it a movie summer for you too.